Local Business Online Strategist

Crafting Impactful Online
Presences for Small Businesses in the Digital Age

“As a digital consultant specializing in web development and online marketing strategies, I partner with small business owners to design engaging websites and implement effective digital solutions that drive growth and success in today’s virtual marketplace.”

A Passion For Growing Small Business

I specialize in helping small businesses thrive online. Select from any of my services or my comprehensive 7 Step approach that ensures your business gets the attention it deserves!

Cutting-Edge Services Designed to Meet Your Needs

Website Search Engine Optimization

Amplify your small business’s online reach with WP-AISEO’s game-changing website marketing (SEO), utilizing cutting-edge techniques to boost brand visibility, attract leads, and dominate your industry.

Website Development

Elevate your small business’s online presence with WP-AISEO’s cutting-edge website development services, crafting stunning, high-performance websites that captivate audiences and drive conversions

Google Business Profile Management

Elevate your online presence and dominate local search results with WP-AISEO’s Google Business Profile Management Service, designed to help small businesses thrive in today’s competitive landscape.

My 7 Step Process to Get Your Business Online and Your Phone Ringing

Understand Your Needs and Set Clear Goals

  • Customized Strategy:
    My tailored approach is based on your unique business needs and objectives, ensuring optimal results.
  • Clear Roadmap:
    We establish a well-defined plan with specific goals and milestones to keep your business on track for success.
  • Informed Decisions:
    Data-driven insights from the start guarantee that every action aligns with your overarching business goals.

We begin by thoroughly assessing your current online presence and identifying opportunities for growth. Our initial assessment includes:

  • Analyzing your website’s strengths and weaknesses
  • Evaluating your search engine rankings and visibility
  • Examining your social media presence and engagement
  • Reviewing your online reputation and customer feedback

Through this comprehensive analysis, I can gain a deep understanding of your unique needs and challenges.

Next, we’ll work closely to define clear, measurable goals using the SMART framework: Specific, Measurable, Achievable, Relevant, and Time-bound. An example of a SMART goal might be: “Increase organic website traffic by 30% within the next 6 months.”

By setting these specific targets, together we create a focused strategy that drives meaningful results for your business. My data-driven approach ensures that every decision we make is informed and aligns with your objectives.

With a customized plan and clear goals in place, you can feel confident that your online presence is in expert hands. I’m here to guide you every step of the way, turning your vision into a thriving reality.

Craft Your Google Business Profile and Put Your Business on the Digital Map

  • Increase Local Visibility:
    Make it easier for local customers to find your business.
  • Enhance Credibility and Trust:
    Show potential customers that you are a legitimate and reliable business.
  • Attract More Customers:
    Drive more traffic to your website and physical location through local searches.

Your Google Business Profile (GBP) is your digital storefront, making it easier for local customers to discover, learn about, and engage with your business. To maximize its impact, I optimize every aspect of your profile including:

  • Accurate and up-to-date business information
  • Compelling descriptions of your products or services
  • High-quality images and videos that showcase your offerings
  • Consistent posting of relevant updates and promotions
  • Proactive management of customer reviews and interactions

A well-optimized GBP enhances your visibility in local search results and Google Maps, putting your business in front of potential customers precisely when they’re searching for what you offer. It’s like having a 24/7 sales representative guiding prospects directly to your door.

My optimization process also includes:

  • Selecting the most relevant categories for your business
  • Incorporating high-value keywords in your profile
  • Ensuring consistency across all online listings
  • Encouraging and responding to customer reviews

By crafting a robust and engaging Google Business Profile, I’ll help you outshine competitors, build trust with your target audience, and ultimately, drive more qualified leads and customers to your business. Once your GBP is optimized, you’ll be well on your way to becoming the go-to choice in your local market.

Build Backlinks to Boost Your Google Business Profile

  • Improve Local Visibility:
    I submit your business to relevant online directories to increase your local search presence.
  • Enhance Credibility:
    Consistent and accurate directory listings help build trust with potential customers and search engines.
  • Strengthen Local SEO:
    As opportunities arise, I strive to secure quality backlinks that can drive organic traffic to your site.

Directory citations are online mentions of your business’s name, address, and phone number (NAP) on various websites and platforms. By ensuring that your NAP is consistently listed across reputable directories, I help improve your local search visibility and make it easier for customers to find your business.

My directory submission process includes:

  • Identifying the most relevant and high-quality directories for your industry and location
  • Creating accurate and compelling business listings
  • Ensuring consistency of your NAP information across all submissions
  • Regularly monitoring and updating your listings as needed

Consistent and accurate directory citations not only boost your local SEO but also enhance your online credibility. When customers see your business listed on trusted platforms, they’re more likely to view your brand as legitimate and trustworthy.

In addition to directory submissions, I also look for for opportunities to secure quality backlinks from reputable websites. While I cannot guarantee the acquisition of high-quality backlinks due to their complex nature, I make every effort to identify potential link building opportunities within your industry and local community

By combining consistent directory citations with the pursuit of quality backlinks, I help strengthen your online presence and improve your chances of attracting more local customers to your business. Trust me to diligently work towards enhancing your visibility and credibility in your target market.

Build a Website That Gets Traffic and Google Loves

  • Establish a Professional Online Presence:
    I’ll create a modern, user-friendly website that showcases your business and builds credibility with your target audience.
  • Improve Search Engine Rankings:
    By developing a well-structured, SEO-optimized site, I help your business rank higher in search results and attract more organic traffic.
  • Provide a Seamless User Experience:
    I design your website to be intuitive, informative, and engaging, guiding visitors towards taking action and becoming customers.

Your website is the digital face of your business, and it’s essential to make a strong first impression. A professionally designed website not only attracts potential customers but also establishes trust and credibility in your brand.

I’ll build your website with both users and search engines in mind. My web development process includes:

  • Creating a clean, modern design that reflects your brand identity
  • Developing a user-friendly navigation structure
  • Optimizing your site’s content and structure for search engines (SEO)
  • Ensuring fast loading speeds and mobile responsiveness
  • Integrating clear calls-to-action to guide visitors towards conversion

A well-optimized website is crucial for improving your search engine rankings. that’s why I implement SEO best practices throughout your site, such as:

  • Researching and targeting relevant keywords
  • Creating compelling, keyword-rich content
  • Optimizing headlines, meta descriptions, and image alt tags
  • Building a logical site structure with clear navigation
  • Ensuring your site is mobile-friendly and secure (HTTPS)

By combining an eye-catching design with solid SEO foundations, I create a website that not only attracts visitors but also keeps them engaged. I focus on providing a seamless user experience that encourages visitors to explore your site, learn about your offerings, and ultimately take action, whether it’s making a purchase, filling out a contact form, or calling your business.

Investing in a professional website is a critical step in growing your business online. With my expertise in web development and SEO, you can trust me to build a site that elevates your online presence, drives targeted traffic, and helps convert visitors into loyal customers.

Harness the Power of Online Reviews and Blogging for Business Growth

  • Build a Stellar Online Reputation:
    I’ll help you develop a strong, positive online presence by implementing effective strategies to gather and showcase customer reviews.
  • Boost Your Search Engine Rankings:
    By creating valuable, keyword-rich blog content, I help you improve your website’s SEO and attract more organic traffic.
  • Foster Meaningful Customer Connections:
    I help you to use blogging as a tool to share your expertise, tell your brand’s story, and engage with your target audience on a deeper level.

Online reviews and blogging are two powerful tools that, when leveraged effectively, can significantly contribute to your business’s growth and success.

Positive customer reviews are essential for building trust and credibility with potential customers. I help you maximize the impact of reviews by:

  • Developing strategies to encourage satisfied customers to leave reviews
  • Monitoring and responding to reviews across various platforms
  • Showcasing your best reviews on your website and marketing materials
  • Addressing any negative feedback promptly and professionally

By proactively managing your online reputation, you not only attract more customers but also demonstrate your commitment to customer satisfaction.

Blogging is another key component of your growth strategy. I create high-quality, engaging blog content that:

  • Showcases your expertise and positions you as an authority in your industry
  • Targets relevant keywords to improve your search engine rankings
  • Provides valuable information and insights to your target audience
  • Encourages reader engagement and social sharing

By consistently publishing informative and entertaining blog posts, I help drive more traffic to your website and keep your audience coming back for more. Blogging also allows you to build a deeper connection with your customers by sharing your brand’s personality, values, and unique perspective.

To maximize the impact of your blogging efforts, I’ll show you how to:

  • Develop a content strategy aligned with your business goals and target audience
  • Conduct keyword research to identify high-value topics and phrases
  • Optimize your blog posts for search engines (SEO)
  • Promote your content through social media and email marketing
  • Analyze your blog’s performance and adjust the strategy as needed

By combining the power of online reviews and blogging, I help you build a strong online presence that not only attracts new customers but also fosters lasting relationships with your existing ones. Trust me to help you harness these valuable tools and take your business to new heights.

Continuous Monitoring and Optimization for Ongoing Success

  • Stay Ahead of the Curve:
    I’ll continuously monitor your online performance and industry trends to identify opportunities for improvement that ensures your strategies remain effective.
  • Maximize Your Results:
    By regularly analyzing your data and making informed optimizations, I help you achieve the best possible outcomes for your business.
  • Adapt to Changes and Challenges:
    I stay vigilant in identifying and responding to any changes or challenges that may impact your online presence, ensuring your business remains competitive.

In the ever-evolving digital landscape, continuous monitoring and optimization are crucial for maintaining your online success. I take a proactive approach to ensure your strategies remain effective and aligned with your goals.

My ongoing monitoring process includes:

  • Tracking your website’s traffic, engagement, and conversion metrics
  • Monitoring your search engine rankings and visibility for key phrases
  • Analyzing your social media presence and performance
  • Keeping an eye on your online reputation and customer feedback
  • Staying up-to-date with industry trends, best practices, and algorithm updates

By consistently monitoring your online performance, I can quickly identify areas for improvement and make data-driven decisions to optimize your strategies.

Regular optimization is key to maximizing your results. Based on the insights gathered from monitoring, I take action to:

  • Refine your targeted keywords and content strategy
  • Improve your website’s user experience and conversion rate
  • Implement strategies to improve your search engine rankings
  • Continually test and refine your online marketing efforts

By staying agile and adaptable, I ensure your online presence remains strong and effective, even in the face of changes and challenges.

Continuous monitoring and optimization are not just about reacting to changes, but also about proactively finding ways to improve and grow your business. I regularly review your goals and strategies to ensure they align with your evolving needs and objectives.

With my commitment to ongoing monitoring and optimization, you can have peace of mind knowing that your online presence is in capable hands. I’ll work tirelessly to help you stay ahead of the competition, achieve your goals, and drive long-term success for your business.

Stay Informed and In Control with Detailed Monthly Reports

  • Gain Valuable Insights:
    I provide you with comprehensive monthly reports that offer a clear picture of your online performance and progress.
  • Make Data-Driven Decisions:
    By analyzing key metrics and trends, I help you make informed decisions to continually improve your strategies and results.
  • Stay Accountable and on Track:
    Regular reporting ensures transparency and accountability, keeping your business on course to achieve your goals.

In order to drive continuous improvement and success, it’s essential to have a clear understanding of your online performance. That’s why I provide you with detailed monthly reports that give you the insights you need to make informed decisions and stay on track.

Your monthly reports include:

  • Website traffic and engagement metrics
  • Search engine rankings for targeted keywords
  • Organic and paid search performance
  • Email marketing metrics (if applicable)
  • Key content marketing metrics (e.g., blog post views, shares)
  • Conversion rates and goal completions
  • Online reputation and customer feedback analysis

By presenting this data in a clear, easy-to-understand format, I help you gain a comprehensive view of your online presence and performance.

But my reports go beyond just the numbers. I provide expert analysis and actionable insights to help you:

  • Identify trends and patterns in your data
  • Understand what’s working well and where there’s room for improvement
  • Make data-driven decisions to optimize your strategies
  • Spot potential challenges or opportunities on the horizon
  • Measure your progress towards your goals

With these insights, you can make informed decisions to refine your approach, capitalize on your strengths, and address any weaknesses.

Regular reporting also keeps us both accountable and ensures your business stays on track. By consistently monitoring and communicating your progress, I help you stay focused on your objectives and make adjustments as needed to achieve the best possible results.

Your monthly reports serve as a valuable tool for collaboration and strategic planning. Together, we’ll review your performance, discuss your goals, and develop action plans to drive your business forward.

With my commitment to transparency and data-driven decision-making, you can trust me to keep you informed and in control of your online presence. Let’s work together to achieve your goals and grow your business, one insightful report at a time.

“Scott not only built us a stunning website, but he drove traffic to it in ways we never dreamed possible.”

Tom Dooley

Kwaks Trading Post

Click Here To Read My Story

Contact Me Today & Learn How I Can Help Put Your Business
On the Map

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The Complete Guide to Setting Up & Optimizing Your Google Business Profile for Local SEO

Introduction Have you ever found yourself so immersed in the daily operations of your small business that your online presence has taken a backseat? As a small business owner, you’re undoubtedly aware of the challenges that come with managing all facets of your business, particularly when it comes to marketing and acquiring new customers. With […]

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