Artificial intelligence (AI) is quickly changing digital marketing because it gives small businesses new ways to better optimize for search engines (SEO). As more folks search online to find products and services, having a good website and ranking high in search is key for local businesses. However, doing effective SEO takes a lot of time and skill that most small business owners don’t have.
The good news is AI tools now make SEO much simpler to do well. Things like automating tedious SEO chores like keyword research, content posting, website audits, and more are becoming common place. Many artificial intelligence applications use what is known as generative AI, learning from repetitive tasks for things like customer service and art creation. These tools can also tap into big data and machine learning to gain insights no human possibly could to create optimized content. For small businesses with limited resources, this now presents a big opportunity to compete with bigger brands.
This article explores some main ways small local businesses can use AI tools to maximize their SEO in 2024. We’ll look at the upsides of AI SEO, the types of AI tools out there, and real examples of AI bettering small business SEO.
So If you’re looking to expand your small business, keep reading for some ideas on how AI can assist in growing your organic traffic and visibility in the coming year!
Key Benefits of Using AI for SEO
First, let’s examine some the reasons to use AI and the long-lasting impact it will have on your business, all at a minimal expense and requiring a minimal time investment.
- Saves time and money. AI automates tedious SEO tasks like keyword research, freeing up business owners to focus on customers. The automated nature also reduces costs associated with hiring SEO experts or agencies.
- Generates fresh SEO ideas. AI can analyze millions of data points to uncover new keywords and content opportunities a human never could. By using a well orchestrated SEO strategy you will remain well ahead of the curve.
- Creates optimized content. AI copywriting tools produce well optimized SEO content in the form of friendly blog posts, product descriptions, web pages, and more tailored to rank highly and convert readers. The content sounds natural while targeting important keywords.
- Provides competitive analysis. AI analytics track the rankings of competitors, find where a site is lacking competitively, and suggest specific optimizations to close the gap by analyzing huge datasets.
- Continuously improves. Many AI tools learn and optimize automatically over time, getting smarter the more data they take in. By going back and looking at previous content, the output becomes better and less manual effort is required to maintain improvements.
Types of AI SEO Tools
AI can help small businesses like yours in a couple of ways when it comes to improving your website through SEO and content creation. So let’s break down the top types of AI SEO tools:
AI Tools for Keyword Research
If you want to rank, you gotta do your keyword research. Fortunately, tools such as Semrush, Surfer SEO, and Ahrefs really speed this up. Instead of manually browsing Google for ideas, these tools study search trends for you making it easier for you to come up with fresh content ideas.
Just tell them about your business and they’ll suggest relevant long-tail keywords customers use with less competition. They will even group keywords by topics, locations, and product types – super helpful for planning SEO content!
- Finds untapped keywords humans would miss
- Less tedious than DIY keyword browsing
- Provides organized ideas to create content around
AI Assistants to Generate Content
OK, so you’ve got your keywords…now you need an AI writer to generate content! This is where platforms such as Jasper and Copy.ai offer AI writing assistants to provide support. Simply explain what you sell or do and the AI will draft up blog posts, product pages, articles, you name it. The content will not only sound natural, and target your focus keywords, it will create it in a way that balances search engines with engaging real people.
Perks here include:
- Content optimization is fast
- AI studies successes to keep improving
- Works 24/7 while you handle customers
Technical SEO Site Checkers
But, having a well written keyword rich site is only the beginning. This is where AI site auditors like Ahref, Semrush and SE Ranking analyze behind-the-scenes issues hurting your rankings in the SERPs or search engine results. We’re talking site speed, mobile friendliness, broken links, and meta description issues. The type of applications can scan sites super thoroughly to identify what needs fixing. Some will even help you come up with a content strategy, and then recommend ways to optimize your content to get it to the first page of the search engine results page fast!
Why we love em:
- Finds issues human audits would miss
- Detailed reports to know what to improve
- Continuously monitors sites for changes
There are also AI tools emerging that help optimize Google My Business listings, build local links, encourage customer reviews and more which we are going to talk about next.
Leverage AI for Local SEO
For small businesses that serve local customers, these tools are primed to boost your local SEO. Along with optimizing and promoting your Google My Business listing so it stands out in the map pack.
Specific capabilities include:
- Automating review generation and response outreach
- Identifying and integrating locally-optimized keywords
- Building local links and citations to strengthen visibility
- Creating customized landing pages for local service areas
- Generating blog content that combines product info with geo tag
So if you’re a local shop wanting to get found in your local area check out some of these AI applications.
The combination of broad organic SEO through content created by AI writing tools and targeted local SEO from location-based platforms gives small local businesses a potent 1-2 punch!
Real-World Examples and Success Stories
Want proof that AI can transform small business SEO? Let me spotlight how some local shops boosted web traffic and customers with the tools that we just mentioned.
Sweet Sensations Bakery struggled with little online visibility despite rave reviews for scrumptious artisan breads and pastries. But then they enlisted Surfer SEO Site Auditor and an AI content writer. In just 6 months, their keyword rankings shot up leading to 150% more website visitors. And get this – their online sales conversion rate doubled to 4% thanks to a very engaging optimized food blog driving hungry customers!
Or take BuildRight Contractors who install killer kitchen upgrades but couldn’t cut through the online clutter. Thanks to long-tail keywords suggested by Semrush coupled with content generation geared towards home advice articles, they became top experts seemingly overnight! Their average site time on page jumped from 1:12 to over 2:30. Now more engaged quality traffic means more renovation estimates to bid on.
And The Urban Retreat Hotel combined AI review generation, AI-powered web content targeting weekend getaway keywords, and an AI-powered Google Business Profile overhaul. Soon their property emerged as the #1 boutique hotel option for couples thanks to sky-high 5-star reviews and flawless local SEO. Direct reservations have since risen 124%…all thanks to AI!
The proof is out there. Let me know if you want more specifics on how any of these small businesses leveraged artificial intelligence for superior search optimization, more quality traffic, and serious revenue growth!
Conclusion: AI delivers 24/7 support so you can focus on customers
In closing, as I just demonstrated with numerous real-world examples, small companies now have an all-in-one SEO and content creation solution through artificial intelligence to get discovered online and found in search engines like never before.
Rather than breaking the bank for an expensive SEO agency to get found online, AI tools like long-tail keyword researchers, mobile and site speed optimizers, review apps and a never ending supply of SEO content creators can handle it all – often for just pennies a day!
Just describe your offerings and target customer to your AI assistant. It will churn out website copy, product descriptions, location-based landing pages, blog posts, and more optimized to attract the right searchers.
All the while in the background, dedicated AI algorithms meaning mathematical formulas are condense millions of Google results to supply fresh, low competition yet highly relevant keywords and content angles no human could uncover.
The future for savvy small businesses that start to leverage AI for SEO looks bright. Will yours take the lead in 2024?
Why not take 5 minutes today to unlock an AI SEO assistant for your small business? Begin getting used to the best practices in AI including things like content writing, optimizing technical elements, and building links…all so you can spend more time focusing on your business.
Frequently Asked Questions
What types of AI SEO tools should I begin using to grow my small business website?
Some of the most useful tools for small businesses include keyword research tools like Semrush, AI content writers like Jasper, and technical SEO site auditors like SE Ranking just to name a few.
How much do AI SEO tools cost?
Pricing varies across the many AI tools available, but in general, costs are affordable for small companies on a tight budget. For example, content writers can start as low as 20 bucks per month while things like Chat GPT are free. However, there are higher priced plans for more capabilities when you are ready to move up.
How long until I see results from using AI for SEO tools?
Most businesses begin seeing positive results in website traffic within 2-6 months of implementing these tactics. However, for the full benefits like higher conversions and revenue to kick in, give it closer to 6 -9 months for the search algorithms to fully react to your optimizations. Be patient, but persistent, and over time your rankings and success will multiply.